National RPO solution for leading
general insurer to support volume
and specialist permanent recruitment

Headquartered in the UK and with over 11,000 employees, our client is a leading retail general insurer, providing motor, home, small business, travel and pet insurance cover direct to customers by phone or online.

Challenge

  • Our client had a high demand for volume and specialist candidates to be recruited across numerous locations
  • In a competitive market, our client required a candidate attraction strategy to be developed that would not only grow brand awareness, but increase the number of qualified candidates, even in regions that had historically proved to be challenging.

Solution

  • ManpowerGroup Solutions provided a national solution to support volume and specialist permanent recruitment, and a dedicated account team was implemented that provided a single point of contact
  • To support the challenges of recruiting in a changing market, the account team worked hard to build relationships with key stakeholders within our client’s business and ensure they were provided with up to date market intelligence
  • Specialist candidate attraction campaigns to meet fulfilment requirements were developed including social media campaigns, the creation of microsites and geo-targeted e-shots.

Results

  • ManpowerGroup Solutions is the primary supplier of volume placements for our client; leading to 193 permanent placements in 2014 and 68 YTD placements in 2015. This represents 100% fulfilment YTD in volume
  • To support our client’s employer brand, we have managed a robust candidate experience programme that has attracted over 7,250 candidates
  • Quarterly market demographic reports and industry intelligence is delivered to our client, enabling them to remain informed on latest market trends and utilise this when mapping attraction strategies.

7,250+

candidates attracted

190+

permanent placements 2014

100%

fulfilment YTD in volume 2015