RPO Solution enhances recruitment
process and candidate experience
for a global airline

Our client is one of the world’s leading global premium airlines and the largest international carrier in the UK. The airline carries more than 40 million customers a year and currently has approximately 40,000 employees including 15,000 cabin crew, 3,600 pilots and 5,500 engineers.

Challenge

  • Our client required a high volume of candidates to be sourced across four business lines over a short period of time
  • Reflecting the scope of their complex business, they sought a workforce that was both diverse and flexible
  • There was also a desire to enhance the overall candidate experience, and ensure an increase in positive feedback from candidates.

Solution

  • Following a competitive bid process, ManpowerGroup Solutions secured the opportunity to manage the RPO programme for this prestigious client and assembled a team of RPO resourcing experts
  • Extensive planning ensured the team could generate the large volumes of candidates required. The entire recruitment process was redesigned, from application through to on-boarding
  • Messaging was transparent regarding the flexibility that would be required in the jobs; this allowed candidates who were not open to such requirements to de-select themselves from the recruitment process at an early stage. The creation of ‘Best in Class’ assessment centres that were shorter and smarter also added to an improved candidate experience.

Results

  • A specialist candidate attraction campaign was launched across a variety of channels, attracting over 23,000 candidates. We are delivering 800 perm hires across 2015
  • Feedback from the airline itself, assessors and the account team confirmed the ‘Best in Class’ assessment centres had resulted in a noticeable increase in the quality of candidates assessed
  • An improved candidate experience was verified by almost 90% of candidates, who rated their recruitment experience either ‘good’ or ‘excellent’
  • 100% of candidates have passed Heathrow and Gatwick airside vetting.

23,000

candidates attracted

800

perm hires across 2015

100%

passed Heathrow and Gatwick airside vetting